Burger Singh raises Rs 2.2 crore, may raise another $3 mn in few months

Nusra

Tipping Mr Pink Pvt Ltd, which owns burger chain and online ordering platform Burger Singh, has raised Rs 2.2 crore (around $5k) to expand its services in Delhi-NCR.

Started in November 2014 by Kabir Jeet Singh, Rahul Seth and Nitin Rana, three childhood friends, the company has raised the money from group of angel investors including Avtar Monga, COO, IDFC Bank; Dheeraj Jain, partner at Redcliffe Capital, a UK-based hedge fund; angel investor Ashvin Chadha; and early-stage investor Udaan Angels.

At present Burger Singh is running four outlets in Gurgaon and is planning to open two more in next six month entering to Delhi.

“Online ordering ensures minimum error in placing and delivering orders. We aim to enhance the technology so that automated text message goes to the customer with the tracking information. They will be able to get live update of the food being dispatched. The aim is to Uberize the delivery and thus enhance the customer experience,” shared Singh.

Before starting his own venture, Singh was general manager, North India, at the Pint Room; Seth worked at Hope Monkey, a social crowd funding platform, and Rana was employed with restaurants such as Pizza Hut, KFC and Thank God Its Friday.

Sharing more about the revenue, Singh added, around 35 per cent of the business comes from dine-in, while delivery and takeaway consist of the rest of the business.

The group is also planning to raise another $3 million and will be initiating conversation with institutional investors in a few months.

“Smart menu, solid and impressive on-ground team and filling portions of food, Burger Singh has all the right ingredients for a potential global Indian QSR,” said Dheeraj Jain of Redcliffe Capital.