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Jun, 29 2015

Burger King to launch Indian vegetarian menus in global markets

Burger King which runs 18 restaurants in Delhi-NCR, Mumbai and Chandigarh is also planning to enter into delivery services very soon.

Burger King which introduced almost six vegetarian menus in the country suiting the Indian palate now wants to launch them on the global markets.

Global burger chain which entered Indian market in late 2014 will be introducing the Indian vegetarian options in the markets like the UK where people are friendly with vegetarian choices.

"Looking at the response here, Burger King global is evaluating to introduce some of these options going forward to other vegetarian-friendly markets like the UK," said Rajeev Varman, CEO, Burger King India.

Private equity firm Everstone Capital, which is the master franchisee for Burger King here, has been given full control over the menu, and built a product line to suit the Indian market that was different from the standard menu, added Varman.

Burger King which runs 18 restaurants in Delhi-NCR, Mumbai and Chandigarh is also planning to enter into delivery services very soon.

“It is now looking at a strong foray into the south, starting with Bengaluru where it will open six outlets over the next two months,” Varman added further.

The restaurant chain's strategy is to open outlets across malls and food courts and is investing between Rs 1.75 crore to Rs 2.5 crore to set up each outlet.  

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