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Oct, 31 2014

Burger King to introduce Beef-free Whoppers in India

The group has signed a joint venture with Everstone Capitals to start its operations in India. Burger King and Everstone may look to sub-franchise the brand for airport and railway retailing at a later stage.

Burger King which is entering Indian market in November is introducing Beef free whopper burger in the country.

The group has signed a joint venture with Everstone Capitals to start its operations in India.

This is for the first time that Burger King’s customer will have a taste of Beef free whoppers.

The burger chain is taking the step, keeping in mind religious practices of Hindus and Muslims who make for most of the country’s population.

However the Miami-based burger chain has not cleared its first location for opening. According to an official familiar with the news, “The burger chain will either open its first outlet in Delhi-NCR or Mumbai.”

Earlier, Raj Varman, CEO, Burger King India, said, “Asia-Pacific is the smallest contributor but with the largest potential. The 60-year-old burger chain is currently putting together building blocks to roll out stores in India by the last quarter of this year.”

Burger King and Everstone may look to sub-franchise the brand for airport and railway retailing at a later stage. 

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