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Aug, 02 2014

Burger King enters India

To open outlet in Delhi and Mumbai.

Burger King, the American fast food giant is planning to open outlets in India by year-end as it aims to make India, along with China its biggest market in Asia-Pacific.

The restaurant brand is planning to open outlets in Mumbai and Delhi in its first round of operation. Elias Diaz Sese, President, Asia-Pacific, Burger King, said, "China and India will be the two growth engines for us.”

Burger King has a joint venture with the Everstone Group, an India-focused, Singapore-based private equity and real estate group to open a few hundred stores here over the next ten years.
Raj Varman, CEO, Burger King India, said, “Asia-Pacific is the smallest contributor but with the largest potential. The 60-year-old burger chain is currently putting together building blocks to roll out stores in India by the last quarter of this year.”

Burger King and Everstone may look to sub-franchise the brand for airport and railway retailing at a later stage.

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