Hotline: 1800 102 2007
X
Search Business Opportunities
May, 10 2017

​Burger King assigns Lowe Lintas for its upcoming creative project

The agency was selected for presenting a brand promise and communication plan that aligned well with Burger King’s roadmap for the Indian market.

Burger King, one of the popular quick service restaurants (QSR) renowned for its iconic Whopper, has assigned its upcoming creative project to Lowe Lintas, Mumbai. The agency will be handling the launch communication for its signature product, 'The Whopper'.

The agency was selected for presenting a brand promise and communication plan that aligned well with Burger King’s roadmap for the Indian market.

The QSR space in India is undergoing a dynamic shift and Burger King’s aim is to stay ahead of the race while also being the preferred go-to choice of customers, particularly millennial Indians. It will look at strengthening awareness and building a strong value proposition for the Indian market.

Kapil Grover, CMO, Burger King India said, "Creative agencies are like an extended marketing team. It’s important to have partners who understand the brand and share the same passion. Lowe Lintas has been one of the leading creative agencies in the country, with a good assortment of brands and a very talented bunch. We look forward to some very interesting work and building Burger King as an iconic brand in the Indian market."

Raj Gupta, CEO, Lowe Lintas said, "The new quarter has begun well for us where clients are equally excited to avail our expertise in servicing them. Burger King is a leading QSR name globally and it is no different in India, where it has managed to make a mark in the shortest time possible. We are happy that our ideas have been appreciated by the client and look forward to bringing about a profound change in the way they are consumed and loved by the customers. You can look forward to some interesting work soon."

Comment
Related opportunities
  • Furniture for Household Bed, Modular Kitchen
    About Us: Ramu Industries under the brand name ‘SIRAVI’ is a..
    Locations looking for expansion Karnataka
    Establishment year 2000
    Franchising Launch Date 2017
    Investment size Rs. 5lac - 10lac
    Space required 600
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Others Food Service
    About Us: Juice Fresco is a leading chain of Specialty juice..
    Locations looking for expansion Karnataka
    Establishment year 2014
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater bangalore Karnataka
  • Roman Island enjoys emphatics store presence in abundance in Dubai,..
    Locations looking for expansion Andhra Pardesh
    Establishment year 2011
    Franchising Launch Date 2015
    Investment size Rs. 10lac - 20lac
    Space required 600-1000 sq. ft. - Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Hyderabad Andhra Pardesh
  • Start your own Big Mart World franchise business and be..
    Locations looking for expansion Haryana
    Establishment year 2007
    Franchising Launch Date 2013
    Investment size Rs. 5lac - 10lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Gurgaon Haryana
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities