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Dec, 07 2015

Burger King announces nationwide partnership with Zomato

Through its investee company Grab, and logistics partner Delhivery, Zomato will also service the delivery logistics for Burger King in India, the fifth market in which Burger King delivers to customers at home.

Zomato, the restaurant discovery and food ordering app, has announced a partnership with global fast food giant Burger King, to enable customers in India to order online from their restaurants using Zomato.

The tech-enabled partnership with Zomato is the first of its kind for Burger King, and will enable them to serve customers in Delhi NCR, Mumbai, Bengaluru, and Pune using Zomato’s online ordering services, with more cities to be added shortly.

Commenting on the association, Rajeev Varman, CEO of Burger King India said “Online-apps and mobile penetration have changed the way business is being done worldwide. We believe tech-enabled solutions will give us a chance to keep pace with the customers. We are delighted to give our customers convenience and access to our burgers at a click of a button by partnering with Zomato, the most effectual food ordering app.”

Through its investee company Grab, and logistics partner Delhivery, Zomato will also service the delivery logistics for Burger King in India, the fifth market in which Burger King delivers to customers at home.

“This strategic tie-up has opened avenues for faster growth. The brand has become stronger, better understood and more vibrant thus increasing our brand’s connect with discerning customers across the country and making available our gastronomic delights for their consumption. Zomato has built a commendable presence in the online ordering space in a few short months, and is growing from strength to strength. We are excited to be working with Zomato, and feel this partnership has come at the right time. We are looking to strengthen our partnership further through various collaborations in the future,” added Varman.

“We are thrilled to be partnering with Burger King to enable them to reach out to a larger audience in an untapped market such as India using our platform. Our online ordering business is growing at 50% month-on-month, and we are certain that we will continue to drive immense value for restaurant brands, as well as give our customers a wide selection of places to order from online”, added Tanmay Saksena, Global Business Head, Online Ordering, Zomato.

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