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Aug, 07 2014

Britvic eyeing India debut

To open 25,000 stores in next three months.

Britvic, British soft drink maker is planning to open 25,000 stores around India in the next three months. The brand has launched its flagship Robinsons Fruit Shoot drinks in India entering the Asian market.

Simon Stewart, International Managing Director, Britvic, said, "There's opportunity to develop our brands in India because of the accelerating middle class and also because the kids' drinks category has not seen much innovation and is largely driven by tetra packs.”

The brand is launching Fruit Shoot drinks across 10 and plans to tie up with mom-and-pop stores as well as large retail chains to promote the brand. Britvic, which also makes drinks such as Tango as well as PepsiCo brands Pepsi and 7UP in Britain and Ireland, recently launched Fruit Shoot in the United States.

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