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Jan, 20 2018

British Retailer Marks And Spencer Recruits Marketing Director For Its Food Business

Sharry Cramond would join on Jan. 29 in the new role of marketing director, food and hospitality.

British retailer Marks & Spencer has recruited a marketing director for its food business as it seeks to get the division back on track after a year of underperformance.

Sharry Cramond would join on Jan. 29 in the new role of marketing director, food and hospitality. She comes from U.S. firm South-eastern Grocers and has also worked for Tesco and Coles Australia.

The group re-set its strategy in November, two months after retail veteran Archie Norman joined as chairman.

M&S's food business, which is focused at the premium end of the market, has reported four straight quarters of like-for-like sales decline - the latest in the key Christmas quarter.

Nathan Ansell, currently marketing director customer & loyalty, has been appointed to the new role of marketing director, clothing & home, while Rob Weston will move to be marketing director, brand & customer.

The marketing revamp is the latest in a raft of new year announcements from M&S. It has already detailed changes to its technology function and clothing and home logistics operation.

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