Britannia to become a total food company: Varun Berry

Britannia Industries, one of the topmost FMCG company in the country is targeting to be a total foods company, forming a long-term strategy of the primarily biscuit manufacturing firm, reported PTI.

"Our long-term strategy is to make Britannia a total foods company and we are drawing up a plan towards that,” shared Varun Berry, MD, Britannia.

He also said that in early 2014, the management was working on adjacent categories where Britannia could do extremely well. The plans were not yet finalized.

The company was spending Rs 200 for setting up new Greenfield units, one each in Tamil Nadu and Bangalore, besides expanding the capacity of the Gujarat plant.

"The projects will be completed within December this year". And there was also a need to set up big scale plants to consolidate operations,” added Berry.

The present production capacity was eight lakh tones per annum, whereas growth in volume sales was 10 per cent each year.