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expansion Aug, 10 2013

BonSouth to have Pan-India Presence

Billionsmiles to expand from 12 to 25 outlets.

By Franchise India Bureau
BonSouth to have Pan-India Presence

BonSouth, part of the Billionsmiles Hospitality umbrella, is now looking for pan- India expansion in the next 12-15 months. The brand has plans to grow from the current 12 outlets to 25 outlets in the next 12 months.

In an email, Mr. Vijay Abhimanyu, MD, Billionsmiles Hospitality, said, “We are targeting to be a 250+ outlet chain in 5-6 years time. For the expansions, we are not looking at any funding from venture capitalists or private equity players for the next 12 to 18 months. Being an economic business we will raise capital when the need.”  

“BonSouth has occupied a niche positioning of south Indian upmarket casual dining space. It forms a part of the casual dining business vertical and its objective is to fill a gap in the market for south Indian upmarket dining. South Indian food has generally been associated only with a quick service/fast food experience. Our chef's carried out extensive research and there is a lot more to this cuisine than just traditional south Indian breakfast items like idlis and dosas which are common in most fast food chains. Therefore BonSouth addresses the vacuum in the market around upmarket south Indian dining,” added Mr. Abhimanyu. 

Related: Key Hotels on expansion spree

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