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Jun, 17 2017

Bombay HC asks Amul to stop telecasting misleading TV commercial

HUL’s contention was that one of the ads asks viewers not to eat products that contain vanaspati oil, thus disparaging its Kwality Wall’s Frozen Desserts which contains vegetable oil

Bombay HC asks Amul to stop telecasting misleading TV advertisement

FMCG giant, Hindustan Unilever (HUL) won a lawsuit it filed in the Bombay High Court against Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets Amul ice cream. The Bombay High Court has ordered Amul to stop telecasting its television advertisement with immediate effect.

The court found the advertisement disparaging the 'Frozen Desserts' category. Court further declined GCMMF's request to grant any stay on the order, HUL said.

In March, Hindustan Unilever Ltd moved the HC with a plea for damages worth Rs 10 crore and to stop the telecast of misleading Amul commercial. HUL’s contention was that one of the ads asks viewers not to eat products that contain vanaspati oil, thus disparaging its Kwality Wall’s Frozen Desserts which contains vegetable oil.

Sudhir Sitapati , Executive Director-resfreshments, HUL, said, "We are pleased that the Bombay HC while injuncting Amul’s advertisement has agreed with HUL’s contention that Amul’s advertisement is false, misleading consumers and disparages Frozen Desserts. Kwality Walls products are made with milk/milk solids and do not contain vanaspati. In fact, our Frozen Dessert products use milk without cholesterol to offer healthy and exciting choices to consumers."

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