Restaurant Franchise Opportunities

Beverages Aug, 24 2017

Bisleri goes local with regional language labels

The first phase will see the regional labels being rolled out in Andhra Pradesh, Telangana, parts of Maharashtra and UP.

By Franchise India Bureau
Bisleri goes local with regional language labels

In a world where we’re gradually moving closer to one common tongue, tapping back the regional languages might look like an obsolete idea. India’s leading mineral water brand, Bisleri, however is all set to get local in different states of the country. With the unique move, the water bottles will be labled in the regional languages. The first phase will see the regional labels being rolled out in Andhra Pradesh, Telangana, parts of Maharashtra and UP.

The move aims at making a better connect between the brand and the people.

Director of Marketing at Bisleri International Pvt. Ltd., Anjana Ghosh said, “India being a multilingual country, people prefer communication in their local language too. We intend to leverage this and connect with them in their mother tongue by launching labels in several local languages like Hindi, Marathi, Gujarati, Punjabi, Tamil, Telugu, Malayalam, Kannada, Bengali, Oriya and Assamese across the country, across our different SKUs. Labels in local languages will be emotionally appealing to consumers.” “Also, consumers will be able to recognize the genuine Bisleri bottle and avoid buying counterfeit products or products which spell differently but look the same. A large number of consumers in our country are not comfortable with English. Bisleri bottles will carry brand name in both English and local language to ensure that the end consumer gets Bisleri when he asks for and does not mistake any other brand for Bisleri,” added Ghosh. 

Related: Manpasand Beverages plans to set up new plant at Ambala

Click Here to add Comment
Please add your Comment
Sell Franchise 2017


Magazines & Books

Read the latest franchising magazines and books to get comprehensive and up-to-date information on leading franchise systems, trends and more.

Recommended For You
Newsletter Signup
Submit your email address to receive the latest updates on news & host of opportunities.
Restaurant India

Copyright © 2009 - 2017 Franchise India Holdings Ltd.

The information contained herein is of generic nature only, and Franchise India is not, by means of this website or any part thereof, rendering professional advice or services. Before making any decision or taking any action that might affect your finances or business, you should consult a qualified professional advisor. Your use of this website or any of its pages or links given, is at your own risk and you assume full responsibility and risk of loss resulting from your usage. With respect to use of the website, kindly visit