Restaurant Franchise Opportunities

Launch Sep, 06 2014

Bisleri Launches URZZA, enters into energy drink segment

Bisleri launches caffeine free drink eyeing a sales target of 10 million cases in a year.

By Franchise India Bureau
Bisleri Launches URZZA, enters into energy drink segment

Bisleri which is a leading name in packaged drinking water owned by firm Bisleri International has forayed into the energy drink segment buy launching ‘URZZA’ the caffeine free drink. The group is also eyeing a sales target of 10 million cases (24 cans) in one year, a senior company executive, said ET Retail.

"URZZA is a great tasting energy booster that stimulates the mind and refreshes the body and does not contain caffeine. It is fortified with essential vitamins that help tired bodies to bounce back with energy fit for all age group. Now it is partially launched and will be available across the country by the end of this month," Ramesh Chauhan, Chairman, Bisleri International said.

The brand is targeting the mobile youth and will be available in 250 ml cans and 300 ml bottles priced at Rs 50. The brand is planning to manufacture URZZA at seven locations in the country, five at its own units and two at third party manufacturer and distribute it through its existing network.

"We will create a new segment in the market by making energy drinks more acceptable for any-occasion-consumption. It took us two years to develop URZZA. We are expecting sales of 10 million cases (24 cans) in 12 months," he added.

The company has put in a total investment is Rs 200 crore for developing and manufacturing URZZA and is also in the process of tying-up with organised retailer and online grocery stores. 

Related: Gloria Jean’s Coffees unveils new menu

Click Here to add Comment
Please add your Comment
Sell Business 2017
Sell Franchise 2017


Magazines & Books

Read the latest franchising magazines and books to get comprehensive and up-to-date information on leading franchise systems, trends and more.

Recommended For You
Newsletter Signup
Submit your email address to receive the latest updates on news & host of opportunities.
Restaurant India

Copyright © 2009 - 2017 Franchise India Holdings Ltd.

The information contained herein is of generic nature only, and Franchise India is not, by means of this website or any part thereof, rendering professional advice or services. Before making any decision or taking any action that might affect your finances or business, you should consult a qualified professional advisor. Your use of this website or any of its pages or links given, is at your own risk and you assume full responsibility and risk of loss resulting from your usage. With respect to use of the website, kindly visit