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Apr, 27 2017

​BigBasket partners with SnapBizz to push its way into kirana stores of India

BigBasket's focus on B2B is evident from the fact that it recently set up a dedicated distribution centre for servings businesses in Bengaluru and plans to set up more in six cities this year.

Grocery delivery startup BigBasket has partnered with retail tech company SnapBizz as it looks to push its private labels into more kirana stores in the country.

Abhinay Choudhari, Co-founder, BigBasket, said, while B2B constitutes 17-18% of the company's total business, it is expected to grow to 25% in the next two to three years.

Choudhari added, "We are in the process of scaling up our B2B business and have plans to achieve Rs 1,000 crore exit rate by the end of FY18. Currently, kirana stores form about 70% of our B2B business, while the rest is revenue from hotels, restaurants and caterers."

The two companies have created a supply chain platform that will enable kirana stores to automatically generate orders using predictive analytics of SnapBizz's technology, which will then be fulfilled by BigBasket.

Chirantan Bhabhra, Director of sales, SnapBizz, said, "Kirana store owners often have to spare a whole day to go to a wholesale market and buy products, and often there is also a lot of wastage. This new platform will help create a level-playing field with the modern retail store."

Choudhari said BigBasket's supplies to kirana stores are priced at wholesale prices irrespective of the size of the order.

BigBasket's focus on B2B is evident from the fact that it recently set up a dedicated distribution centre for servings businesses in Bengaluru and plans to set up more in six cities this year.

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