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Sep, 05 2013

Berggruen Launches Parc Estique

Berggruen Hotels launches first upscale Keys Klub hotel.

Soon after the launch of Keys Hotels’ Keys Klub, Berggruen Hotels, its parent company announced the name of its first Keys Klub property Keys Klub Hotel Parc Estique which is going to open at Viman Nagar, Pune.

The hotel is first franchised hotel of Berggruen Hotels and is an out performer in the business area of Viman Nagar and Pune airport, known for its quality service, excellent facilities and product offerings having 115 rooms.

Mr. Jai D. Advani, MD, Keys Klub Park Estique and Owner of Central Park Smart Hotels Pvt. Ltd. said, “Our organisation has 5 decades of experience in designing, developing and managing hotels in and around Mumbai, and after putting up its 3 rd project in Pune with Amar Builders, has decided to transform its business strategy. With the arrival of multiple international chain brands, we felt that we needed a strong national footprint for sales and marketing.”

Sanjay Sethi, MD & CEO, Berggruen Hotels said, “We are very proud to announce the very first offering by Keys Klub. After having extensively studied the consumer and having successfully established Keys Hotels chain across India, we designed the personality of Keys Klub which is meant to be elite, stylish, world-class and cheerful with cutting edge technology and infrastructure support. Keys Klub Hotel Parc Estique is the perfect match, and this move is in the direction of turning Berggruen Hotels into a holistic hotel company catering to all categories of customers. He further adds, “This also is the launch of our first franchised hotel.”

Mr. Sethi added, “We plan to add at least 2 Keys Klub Hotels into our bouquet every year in our target cities at Mumbai, NCR, Ahmedabad, Chennai, Jaipur, Kolkata and Hyderabad and by 2016, we are expecting combined revenue of INR 410 - 430Crs from the owned and managed hotels.”


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