Hotline: 1800 102 2007
X
Search Business Opportunities
Aug, 03 2013

Berggruen Hotels to launch ‘Key Klub’

Leading chain of business hotel to launch hotel in 4 and 5 star category.

Berggruen Hotels, famously known as the parent brand to Keys Hotels, a leading chain of business hotels, announced the launch of its new upscale hotel brand ‘Keys Klub’ in the 4 and 5 star categories.

The Keys Klub is meant to be elite, stylish, world-class and cheerful with cutting edge technology and infrastructure support. It aims to appeal to the urbane and contemporary world traveller within a price range. 

Mr. Sanjay Sethi, Managing Director and CEO, Berggruen Hotels, said “while unveiling the new brand, “This heralds a new chapter in the journey we started in 2006. After having extensively studied the consumer and having successfully established Keys Hotels chain across India, we are delighted to announce our foray into the upscale category.”

‘Keys Klub’ will include 100 and above rooms with room size of 275 sq ft upwards. Keys Klub hotel rooms will be stylishly designed and equipped with 24/7 in room dining. The hotel property will include an all day global cuisine restaurant, a specialty restaurant, a lounge bar, banquets and conference halls.

Mr. Sethi further adds, “Our strategies will ensure that by 2016, we expand to 75 hotels with an inventory of 6600 rooms. We plan to add at least 2 Keys Klub Hotels into our bouquet every year in our target cities at Pune, Mumbai, NCR, Ahmedabad, Chennai, Jaipur, Kolkata and Hyderabad. By 2016, we are expecting combined revenue of INR 410Crs from the owned and managed hotels. We have kept the luxury space available for future brand expansion.”

Comment
Related opportunities
  • After School Activities
    Started in 2009, SportyBeans is India’s most reputed non-competitive multi-sport..
    Locations looking for expansion Maharashtra
    Establishment year 2009
    Franchising Launch Date 2010
    Investment size Rs. 10lac - 20lac
    Space required 1200-1500 sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Maharashtra
  • Quick Service Restaurants
    About Us: Conceptualized in Malaysia, Papparoti specializes in a unique mouthwatering..
    Locations looking for expansion Delhi
    Establishment year 2013
    Franchising Launch Date 2013
    Investment size Rs. 30lac - 50lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Clinics & Nursing Homes
    About Us: At Vivekananda Health Global we strive to bring the most authentic..
    Locations looking for expansion Karnataka
    Establishment year 2003
    Franchising Launch Date 2015
    Investment size Rs. 30lac - 50lac
    Space required 3000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • About Us: Kidzonia International PreSchools is a joint venture between Suraka..
    Locations looking for expansion Andhra pradesh
    Establishment year 2014
    Franchising Launch Date 2014
    Investment size Rs. 10lac - 20lac
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Serilingampalli Andhra pradesh
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities