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Apr, 05 2014

Berggruen Hotels plans repositioning

To make an upswing in the hospitality sector.

Berggruen Hotels, a mid-market business hotel chain funded by Berggruen Holdings, a US based firm is planning to reposition its hotel brands across India expecting for an upswing in the hospitality sector.

The company has set up a chain of mid-market hotels, resorts and serviced apartments across the country under its brand Keys Hotels, Resorts and Apartments and an upscale brand of business hotels under the brand Keys Klub.

Commenting on the same, Sanjay Sethi, MD and CEO, Berggruen Hotels, said, “The Keys product, we believe is strong enough for a better positioning than what it is with some tweaking in the softer aspects of the product.”

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