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Oct, 07 2015

Bakers Circle invests Rs 32.6 crore to set up plant in Dubai

At present Bakers Circle is catering the restaurant and cafes like Subway, KFC, CCD, Piza Hut, Quiznoz, Starbucks amongst others.

Bakers Circle, the Delhi based frozen bakery and confectionery producer and supplier, has opened a new plant in Dubai this week to cater to the Middle East and Africa regions of its key customers.

The company has invested about $5 million or Rs 32.6 crore to set up this facility.

"Dubai is the centre of the geography that is our market with most ease of doing business," said Dev Lall, Founder and MD, Bakers Circle.

At present Bakers Circle is catering the restaurant and cafes like Subway, KFC, CCD, Piza Hut, Quiznoz, Starbucks amongst others.

"The first phase is for frozen dough. Our clients are currently importing frozen dough from US and Europe which makes it very expensive. For this category there are very few suppliers globally, so we decided to do it," said Deepak I Shahdadpuri, MD, DSG Consumer Partners, an investor in the company.

Phase two will be existing products for new clients in the ME and in Africa, he said. It has also invested close to $ 1 million in India this year and installation of an automated cake line and Quiche line along with silo upgrades will be complete by the end of November, added Lall.

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