Hotline: 1800 102 2007
X
Search Business Opportunities
Dec, 08 2015

Baba Ramdev\'s Patanjali atta noodles again in a controversy, worms found

Reportedly, Patanjali Ayurved has set aside more than Rs 300 crore for advertising and promotion and is set to step up its publicity campaign further.

The controversy involving selling Patanjali noodle brand without appropriate license from the Indian food regulator, yoga guru Baba Ramdev-promoted Patanjali brand has faced heat from a consumer for an alleged worm that landed in his plate of Patanjali Atta Noodles, reported ET.

But Patanjali has rubbished the reports saying they are "fabricated". "The reports are baseless and fabricated. No formal complaint has been lodged," said S K Tijarawala Ramdev's spokesman.

The Patanjali Ayurved Ltd, last month, with revenues in excess of Rs 2,000 cr for 2014-15, was issued a showcase notice by FSSAI seeking explanation on how could the Patanjali Atta Noodles be retailed without appropriate license.

Patanjali has so far maintained that it complied with the guidelines laid down under the law. Amid the controversy, the consumer goods company was the third most advertised brand on television in India during the last week of November, behind Cadbury and Fair & Lovely.

Reportedly, Patanjali Ayurved has set aside more than Rs 300 crore for advertising and promotion and is set to step up its publicity campaign further.

Patanjali's confirmation in the noodle license case notwithstanding, the stakes are high for the brand trumpeting the swadeshi card to the hilt with netizens slamming the brand and Tweeting "They are now ready to enter the China market."

Comment
image
Related opportunities
  • About Us: Planning for a low cost business to start? SQAC..
    Locations looking for expansion Goa
    Establishment year 2015
    Franchising Launch Date 2015
    Investment size Rs. 50 K - 2lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater North Goa Goa
  • Juices / Smoothies / Dairy parlors
    About Us: Established in the year 2017, SCOSSA, a venture of..
    Locations looking for expansion Haryana
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ambala Haryana
  • Luggage, Hand bags & Backpacks
    About Us: Welcome to Doubleu Bag. We are proud to introduce..
    Locations looking for expansion Rajasthan
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Jaipur Rajasthan
  • JEI Learning Centers, USA was started in 1992, followed by..
    Locations looking for expansion West Bengal
    Establishment year 2015
    Franchising Launch Date 2015
    Investment size Rs. 10000 - 50 K
    Space required 700 - 1500 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Kolkata West Bengal
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities