Hotline: 1800 102 2007
X
Search Business Opportunities
Feb, 21 2015

B Natural juice by ITC to enter eastern and western market

The juice will be distributed through both modern retail and kirana stores; and is priced to take on market leaders in the segment.

ITC which entered into the juice business by acquiring Bangalore based- B Natural, is planning to enter eastern and western markets soon, reported Hindu BusinessLine.

Presently B Natural is selling juices in the five southern states including Tamil Nadu, Karnataka, Andhra Pradesh, Telangana and Kerala.

The brand is planning to launch the product in West Bengal, Odisha, Bihar and the North-East  by this February.

While in western markets the offerings will be introduced later this year.

“The entry into the fruit juices segment was facilitated with the company leveraging its back-end in the agri-business category; particularly, specialisation in export of fruit pulp,” said Chitranjan Dar, Chief Executive, ITC’s Foods Division.

“To be launched in the East by February, the juices contain no artificial colours or preservatives and are 100 per cent natural. We will have packs of 200 ml and one litre,” added Dar.

Post-acquisition, ITC re-worked on the juice brand’s various aspects such as manufacturing facilities, taste and also packaging.

The juice will be distributed through both modern retail and kirana stores; and is priced to take on market leaders in the segment.

Comment
Related opportunities
  • About Us: School of International Languages promises excellent learning atmosphere to..
    Locations looking for expansion Delhi
    Establishment year 1982
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 800
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • E-Commerce & Related
    MOS Utility Private Limited is offering franchise with high potential..
    Locations looking for expansion Maharashtra
    Establishment year 2009
    Franchising Launch Date 2009
    Investment size Rs. 10000 - 50 K
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Malad west Maharashtra
  • About Us: Mahindra First Choice Wheels Ltd (MFCWL) is a part..
    Locations looking for expansion Maharashtra
    Establishment year 1999
    Franchising Launch Date 2003
    Investment size Rs. 30lac - 50lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai City Maharashtra
  • About Us: Established in the year 2015, Fugazee is a youth..
    Locations looking for expansion Delhi
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities