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Jan, 17 2015

Anushka to promote 7UP lemon drink by PepsiCo

Lime-lemon beverages make up the fastest-growing segment with 14,000-crore aerated drinks in the beverages market in the country.

PepsiCo has endorsed actor Anushka Sharma to promote its 7UP lemon drink, reported ET.

The news was confirmed by a PepsiCo spokesperson who has declined to divulge the fees it has paid the actor.

PepsiCo is expected to release big scale advertisements of all its key brands in the coming weeks to coincide with the cricket World Cup and IPL lined up back to back.

Lime-lemon beverages make up the fastest-growing segment with 14,000-crore aerated drinks in the beverages market in the country.

Anushka has recently worked in Amir Khan Starrer PK which has crossed Rs 600 crore mark.

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