Ananda Dairy Predicts Revenue To Rise By 30 percent

Ananda Dairy is predicting a total add up of 30 percent rise from its  Rs 2,000 crore revenue in the next financial year as it expands retail footprint as well as product portfolio.

The company is planning to open 500 retail company-owned and company-operated outlets by end of next fiscal at places like Delhi-NCR, Haryana, Uttar Pradesh and Punjab.

Ananda Group Chairman R S Dixit said, "We are targeting over 30 per cent growth in turnover to Rs 2,000 in financial year 2018-19. We expect retail outlets to contribute 15 per cent to sales by then as we increase the number of outlets. It is 10 per cent at present."

The company is expected to report a turnover of Rs 1,500 crore in the current fiscal, ending March 31. Currently, it operates over 200 outlets in the NCR. It sells over 50 products at present and has presence in most of the dairy products, except ice creams.

About the company prospects of introducing ice creams category in the near future, he said: "It is not a priority right now. It will require huge investment". Based on customer need and feedback the company will launch more value-added products especially those with higher protein content.