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Aug, 13 2013

Amul to enter Cookie Segment

Country’s biggest dairy brand to set new plant at Mogar, Anand Region.

The country's biggest dairy brand Amul has plans to venture into a new territory the fast-growing cookie space by setting up a plant to produce 20 tonne of cookies a day.

Mr. R S Sodhi, MD, Amul Dairy, says, “The cookies market is really growing, in fact, booming. We are planning, but it is at an initial stage and we can't reveal anything about it right now. We have been selling cookies in chocolate, multigrain, butter and coconut varieties for two years in the Anand region, catering to neighbouring markets of Ahmedabad and Vadodara in central Gujarat.”

“Thinking about the long-term prospects we are looking at a 40 per cent annual growth for cookies, buns and bread that account for over Rs 20 crore. The USP of our cookies would be the use of Amul butter and consumers would like it”, adds, Mr. Sodhi.

Mr. B K Rao, Product Manager, Parle Product Group, stated, “The Company is growing at a very rapid pace. The overall market for biscuits is Rs 15,000 crore. I am very much aware of the Amul entry into cookies market. Its entry into the market will expand the overall segment and there will be very good competition.”

 

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