Amul associates with sports event
Search Business Opportunities
Jul, 17 2014

Amul associates with sports event

In a bid to target the young audience.

Gujarat Cooperative Milk Marketing Federation (GCMMF), the owner of Amul in India is increasing its association with sporting events to connect with the youth.

The brand will also sponsor the Indian contingents to the Glasgow 2014 Commonwealth Games (CWG) and the Asian Games at Incheon in South Korea.  Jayen Mehta, GM, Planning and Marketing, GCMMF, said, "Such associations help us to connect with the youth with a health-first proposition. The brand is pushing the slogan 'Eat milk with every meal', and is trying to do away with the popular notion of 'milk fat' being unhealthy.”

However, to highlight the sports sponsorship GCMMF will run its campaign till October, covering CWG 2014 and Asian Games.

Comment
Related opportunities
  • About Us: Carlton London was formed in 1989 first as a..
    Locations looking for expansion Delhi
    Establishment year 2007
    Franchising Launch Date 2017
    Investment size Rs. 20lac - 30lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Competitive Exam Coaching Institute
    IMS being in the education sector for over 40 years,..
    Locations looking for expansion Maharashtra
    Establishment year 1977
    Franchising Launch Date 2001
    Investment size Rs. 2lac - 5lac
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai City Maharashtra
  • Quick Service Restaurants
    About Us:   The Chef's Bowl, a venture of the RP -..
    Locations looking for expansion West bengal
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Saltlake West bengal
  • Furniture/Home Decor & Furnishing
    About Us : Bubblegum furniture, established in 2015, is a concept..
    Locations looking for expansion Maharashtra
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities