Hotline: 1800 102 2007
X
Search Business Opportunities
Jul, 17 2014

Amul associates with sports event

In a bid to target the young audience.

Gujarat Cooperative Milk Marketing Federation (GCMMF), the owner of Amul in India is increasing its association with sporting events to connect with the youth.

The brand will also sponsor the Indian contingents to the Glasgow 2014 Commonwealth Games (CWG) and the Asian Games at Incheon in South Korea.  Jayen Mehta, GM, Planning and Marketing, GCMMF, said, "Such associations help us to connect with the youth with a health-first proposition. The brand is pushing the slogan 'Eat milk with every meal', and is trying to do away with the popular notion of 'milk fat' being unhealthy.”

However, to highlight the sports sponsorship GCMMF will run its campaign till October, covering CWG 2014 and Asian Games.

Comment
Related opportunities
  • Designer
    About Us: Established in 1990, Catwalk Worldwide Private Limited is India’s..
    Locations looking for expansion Delhi
    Establishment year 1990
    Franchising Launch Date 2015
    Investment size Rs. 5lac - 10lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • About Us: Kidzonia International PreSchools is a joint venture between Suraka..
    Locations looking for expansion Andhra pradesh
    Establishment year 2014
    Franchising Launch Date 2014
    Investment size Rs. 10lac - 20lac
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Serilingampalli Andhra pradesh
  • About Us: Curious Kids” is the brain child of the management..
    Locations looking for expansion Telangana
    Establishment year 2018
    Franchising Launch Date 2018
    Investment size Rs. 2lac - 5lac
    Space required 2000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Hyderabad Telangana
  • About Us: C.H.I.L.D an initiative of Mrs. Kavitha Chandra Mouli hasa..
    Locations looking for expansion Tamil nadu
    Establishment year 2013
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Chennai Tamil nadu
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities