Restaurant Franchise Opportunities

Partnership Jul, 17 2014

Amul associates with sports event

In a bid to target the young audience.

By Franchise India Bureau
Amul associates with sports event

Gujarat Cooperative Milk Marketing Federation (GCMMF), the owner of Amul in India is increasing its association with sporting events to connect with the youth.

The brand will also sponsor the Indian contingents to the Glasgow 2014 Commonwealth Games (CWG) and the Asian Games at Incheon in South Korea.  Jayen Mehta, GM, Planning and Marketing, GCMMF, said, "Such associations help us to connect with the youth with a health-first proposition. The brand is pushing the slogan 'Eat milk with every meal', and is trying to do away with the popular notion of 'milk fat' being unhealthy.”

However, to highlight the sports sponsorship GCMMF will run its campaign till October, covering CWG 2014 and Asian Games.

Related: abm Comm’s Creativity for Sagar Ratna

Click Here to add Comment
Please add your Comment
Sell Franchise 2017


Magazines & Books

Read the latest franchising magazines and books to get comprehensive and up-to-date information on leading franchise systems, trends and more.

Recommended For You
Newsletter Signup
Submit your email address to receive the latest updates on news & host of opportunities.
Restaurant India

Copyright © 2009 - 2017 Franchise India Holdings Ltd.

The information contained herein is of generic nature only, and Franchise India is not, by means of this website or any part thereof, rendering professional advice or services. Before making any decision or taking any action that might affect your finances or business, you should consult a qualified professional advisor. Your use of this website or any of its pages or links given, is at your own risk and you assume full responsibility and risk of loss resulting from your usage. With respect to use of the website, kindly visit