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Sep, 23 2013

Aloft to Expand in India

Aloft, a brand under Starwood Hotels & Resorts to add two hotels in India.

Starwood Hotels & Resorts expects to open a total of 17 hotels by year-end. In the coming year Aloft, a hotel brand under Starwood Hotels & Resorts will add two hotels in India with openings in Bangalore and New Delhi.

Mr. Brian McGuinness, Senior VP, Specialty Select Brands, Starwood Hotels & Resorts, said, “From the start, Aloft has been an industry game-changer that has turned the specialty select category on its head. With its design-led focus, accessible new technologies and buzzing social scene, Aloft delivers exactly what the next generation traveller wants now.  The fact that we can deliver this all at an affordable price point, in more and more markets each year, has helped fuel the brand’s worldwide growth.”

At presents Aloft operates in 14 countries. Recently, Starwood Hotels &Resorts unveiled the 75th Aloft hotel in Panama, the brand’s fourth hotel in Latin America.  In the past six months, the Aloft brand has opened hotels in Miami, Chicago, Cleveland, Tulsa, Cancun, Bursa, Kuala Lumpur and Ahmedabad.  

Mr. Simon Turner, President, Global Development, Starwood Hotels & Resorts, said, “Aloft’s truly global growth since its introduction in 2008 has been exceptional, and the brand, already in 14 countries, continues to be fueled by great global momentum. To keep up with growing owner and guest demand around the world, we’ve developed a conversion-friendly strategy that allows our partners to reposition assets in a time and cost-effective manner while maintaining brand integrity, and grow not only through new builds, but also through conversions and adaptive re-use projects.”

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