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McDonald s Mar, 27 2015

After fast food, its fashion for McDonald's

McDonald\'s clothing collection includes thermals, dog jackets, raincoats and willies, with burger prints all over them.

By Franchise India Bureau
After fast food, its fashion for McDonald's

The fast food chain, McDonald’s, that has got everyone munching a burger, has decided to captivate the masses with its own burger stamped clothing and lifestyle products. 

McDonald’s, one of the largest burger chains has unveiled world's first Big Mac's collection during the fashion show McWalk in the mall in Stockholm.

The collection is a tribute to the world's best-selling hamburgers, requested by the fans.

At a fashion show in the mall in Stockholm the brand displayed the world's first Big Mac collection that consists of brand new Big Mac-patterned products.

There is a way to build on the initiatives and interest created under the McDonald's ski campaign in cooperation with alpine ski team and the national team.

Then was a Big Mac-patterned underwear forward and it gave instant response and high demand from the fans.

“We wanted our Big Mac underwear to be a little too proud ski sponsor and get as many as possible to open their eyes to our new winter bet. The response was very positive, which paved the way for the world premiere of a Big Mac collection, certainly a different and fun way to communicate to our fans,” said, Petra Dahlman, Senior Marketing Manager,  McDonald's Sweden.

In 's collection on display, and in addition to the Big Mac underwear comes Big Mac Fund wallpaper and Big Mac bedding to be ordered directly.

Today unveiled even Big Mac dog clothes, Big Mac rain jacket and Big Mac rubber boots that will be sold later on.

In the context of the ski campaign with the national teams have the money collected during February and early March to prop Ski Initiative, a support to children and youth in ski clubs around Sweden.

In addition, $ 100 for every sold the Big Mac underwear to the venture. Any surplus from the sale of other products on goes to the Ronald McDonald Children's Fund.

The fashion show in Stockholm is part of an international initiative from McDonald's called imlovinit24. It is about McDonald's wants to surprise and spread joy in an unexpected way. Stockholm fashion show is number 18 of 24 events worldwide.

Related: ​McDonald's creates re-engineered straws for Shamrock Season

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