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Jan, 09 2014

Aachi to start chain of restaurants

Likely to foray into QSR segment

Tamil Nadu-based masala brand, Aachi Kitchen is planning to open a chain of Chettinad restaurants. As per the diversification strategy of this two-decade-old group, Aachi Kitchen will start in the first quarter of this year in five locations. AD Padmasingh Isaac, Founder and Chairman, Aachi Kitchen, said, "First, I want to see whether I can sustain and then blow the trumpet”. Isaac, a first-generation entrepreneur, started selling spices under the Aachi brand in 1995. This year, he expects to clock revenue of Rs 750 crore.

Holding a bachelor's degree in business administration, he worked as area manager for Godrej's personal care products unit for a decade before becoming an entrepreneur. Over the years, the Aachi group has extended to products such as herbal cosmetics, herbal cough syrup and even a matrimonial site. But the restaurant foray is likely to be the biggest-ever extension under the Aachi name.

Aachi's decision comes at a time when a slew of South Indian players are upping the game in the food business. The likes of Hotel Saravana Bhavan and Adyar Ananda Bhavan have global ambitions in this space. More specifically, though, the quick service restaurant market where Aachi expects to play is expected to swell in size in the years to come.

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