Hotline: 1800 102 2007
X
Search Business Opportunities
Oct, 10 2017

A Kerala based beverage startup to launch iced tea segment

Eten Craft, promoted by three management graduates with experience in the food industry, hopes to make a mark in growing iced tea sector in the country through innovative methods

A Kerala-based beverage startup has come out with an array of products for the nascent iced tea segment in the country.

Eten Craft, promoted by three management graduates with experience in the food industry, hopes to make a mark in growing iced tea sector in the country through innovative methods. To start with, the company imports Sri Lankan tea extract, processes and bottles it for the market.

G Jainendran, director of Eten Craft said "Sri Lankan tea is known for its high quality. Besides, our tea branded Myte contains fewer calories as it uses only less sugar without compromising sweetness and taste. It has launched five different flavours of green and black tea in the iced tea segment including lime, strawberry and green mango tea. We may introduce a zero calorie drink in the coming years as the awareness on the health benefits of green tea is on the rise. In Kerala alone, there has been 20% increase in green tea consumption in the last three years. The company will also open its own bottling units in the coming years. Right now, it has given bottling to job works.”

Shanavas Bavu, director said "No company has launched green mango flavour in iced tea so far. Going on we will introduce more variants. The company has already launched the products in Kerala and will move to Maharashtra and Goa by November. In the current fiscal it will cover Karnataka, Andhra Pradesh and Tamil Nadu”.

Comment
Related opportunities
  • About Us: Global Academy Public School stands out as a master..
    Locations looking for expansion Madhya Pradesh
    Establishment year 2019
    Franchising Launch Date 2019
    Investment size Rs. 2lac - 5lac
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mandsaur Madhya Pradesh
  • About Us: Chaat Ok Please is brought to you by Black..
    Locations looking for expansion Maharashtra
    Establishment year 2015
    Franchising Launch Date 2015
    Investment size Rs. 5lac - 10lac
    Space required 50
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai City Maharashtra
  • Car wash / Ceramic Coating / Detailing
    About Us: Green Salute is a novel concept designed to allow..
    Locations looking for expansion Maharashtra
    Establishment year 2016
    Franchising Launch Date 2017
    Investment size Rs. 5lac - 10lac
    Space required 00
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater PUNE Maharashtra
  • Kids Entertainment Zones
    About Us: KKPL specializes in setting up kids entertainment centres in..
    Locations looking for expansion Delhi
    Establishment year 1988
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 600
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities