Marketing
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Vaishnavi Gupta Jun 16 2020 - 3 min readWhy influencer marketing may go regional in future According to a report by Greenroom, currently up to 15% of digital media investments are going into influencers, making influencer marketing one of the top trends in advertising and marketing right now. With the vast array of content available online, brands are constantly on the lookout ...
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WI Bureau Sep 29 2017 - 1 min readIn a bid to make Valentine's Day even more special to their consumers, Philips Personal Care has launched a campaign across India in which people will be showcasing their styling prowess with the brand’s styling products. The winner would get an opportunity to meet their celebrity Valentines and may also win exciting prize from the ...
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Peshwa Acharya Sep 29 2017 - 3 min readHealthcare can be broadly divided into two parts – products like medicines and medical equipment, and services. Services might include retail outlets, such as dentist or medicine outlets, or might be purely service based, such as thyrocare. This blog concentrates mainly on healthcare services marketing.Healthcare services has a wide spectrum - at one end is ...
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Tanvi Jetly Sep 29 2017 - 3 min readMarketing needs not only tactics but the best ways to influence what needs to be influenced. In a conversation with Mr Swagat Sarangi, co-founder, Smytten, we find out his views on marketing, digitalizing content and the growing market of men grooming sector.What is marketing for you if we minus the effect of social ...
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Nibedita Mohanta Sep 29 2017 - 3 min readIndia has emerged as the most dynamic and fast-paced business hub in the whole wide world. Big or small, all sort of brands are trying many ways than one to enter the sub-continent and firm their roots in Indian soil.Indian government too is doing its best to give equal opportunities to the domestic brands and ...