fragrance
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Indian Retailer Bureau Oct 15 2021 - 3 min readITC’s Engage, one of India’s top fragrance brands, announced the launch of an AI tool, Fragrance Finder, a technology-enabled experience that aids the selection of fragrances based on the consumer’s responses provided on personality, gender identity, and occasion of usage. A potential industry disruptive initiative, the current retail landscape for fragrance shopping requires testing and trying ...
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Franchise India Bureau May 13 2019 - 1 min readSkinn, Tata group's fragrance brand, which is part of the listed Titan Company, is aiming a Rs 500-crore turnover and over doubling market share by 2022-23. Skinn is at present a Rs 120 crore brand with a market share of 9%. Titan said, "By 2023, the target is Rs 500 crore (turnover) and 20 per cent market share." Currently, ...
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Franchise India Bureau May 10 2019 - 1 min readFragrance brand Envy has roped in actor Akshay Kumar as the brand ambassador for its range of deodorants and perfumes. The new line of French fragrance-based no-gas deodorants and perfumes is marking the launch of French perfume options in India. In order to cater to the young audience, the brand is gearing up ...
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WI Bureau Sep 29 2017 - 2 min readBritish fragrance house Jo Malone London has no trouble finding inspiration in the environs of its homeland. However, for its latest trick, the brand has roped in international model and designer Poppy Delevingne as the first ambassador. Reportedly, the British Fashion Council ambassador is being called the Jo Malone London Girl because she embodies ...
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Agencies Sep 29 2017 - 2 min readCBBeauty is the distributor and marketer behind boy band One Direction’s fragrance and beauty products, which are now distributed in more than 80 countries, has been taken over by Beauty giant Revlon. Revlon has also acquired SAS&Company, which also distributes and markets fragrances and beauty products for a number of high-end and mass brands ...