Hotline: 1800 102 2007
X
Search Business Opportunities
Oct, 06 2018

ZEE group launches Arth, India’s first culture quest

The quest is introduced with an aim to understand and find meanings of the Indic civilisation and discover its soul.

Subhash Chandra backed Zee Entertainment Enterprises has launched India’s first Culture Quest, Arth. The quest is introduced with an aim to understand and find meanings of the Indic civilisation and discover its soul. 

Shreyasi Goenka, Founder, Arth, said, "At ZEE, we have always endeavoured to build new and exciting platforms for the society to connect with the rich diversity of cultures in our country. The core concept of Arth is to bring alive the best of everything that India has to offer across various fields in a manner that is collectively interesting, informative and also enriching. In the years to come we hope to have regional as well as international editions of Arth to take this message across frontiers."

The cultural festival aims to make it a journey of discovery for the audiences by bringing together an array of thinkers, scholars, philosophers, indologists, artists and authors.

Vikram Sampath, an author and historian, has been roped in by ZEE as the Co-director for Arth.

"Going beyond shallow jingoism, there is so much about our civilisation and its values that we can be genuinely proud of. Unfortunately, these have never been part of curricula or popular discourse, as we seem to love self-flagellation. Arth, through lectures, panel discussions, concerts and performances, will try to contextualise a lot of this traditional knowledge to modern times," Sampath said.

Comment
Related opportunities
  • Casual dine Restaurants
    Café Udupi Ruchi, is a restaurant which will provide the..
    Locations looking for expansion Karnataka
    Establishment year 2014
    Franchising Launch Date 2016
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Rural District Karnataka
  • Quick Service Restaurants
    About Us: FullFills is a contemporary restaurant brand which serve international..
    Locations looking for expansion Maharashtra
    Establishment year 2009
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Mens Wear
    About Us:  Mrbutton in is a one-stop shop for men’s wardrobe..
    Locations looking for expansion Delhi
    Establishment year 2012
    Franchising Launch Date 2018
    Investment size Rs. 30lac - 50lac
    Space required 800
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater New delhi Delhi
  • Bags & luggage
    About Us: Legendary Sports Retail Brand of India NIVIA is a true..
    Locations looking for expansion Punjab
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 30lac - 50lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Panchkula Punjab
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities