Eduauraa has brought on Ranveer Singh as the brand ambassador in a bid to empower over 310 million students in India.
Eduauraa is a premium digital learning platform created with a vision to utilize world-class technology and make quality education available in every corner of India at an affordable price. Eduauraa’s educational content accurately follows the syllabus for each of their 9 boards in both Hindi and English for not only for video lectures but also Value Added Services (VAS) content like e-books, test papers, MCQ’s, mind maps and past papers.
Through a strategic partnership with ZEE5, India’s Entertainment Super-app, customers can enjoy all of this, in addition to 1.25 lac hours of bespoke premium entertainment content across genres and languages, starting at just Rs 999 per year. This association will redefine education and entertainment with a reach of 75 million households countrywide.
In India, 85% of people earn below 8 lakhs a year, yet private school expenses of a single child have risen from Rs 55,000 in 2005 to Rs 1,25,000 in 2015. Limited access to good education in India has led to a surge in tuition culture with tuitions accounting for 15% of the total expenditure on private education and about 11- 12% of the average family income is dedicated to tuition. These factors contribute towards making education a privilege and not a right. However, Eduauraa aims to close this gap by providing the best quality education at affordable rates for students of class 6 to 10 in 4 subjects, including Mathematics, Physics, Chemistry and Biology.
The Indian youth ranked second last among the 73 countries that participated in the Programme for International Student Assessment (PISA). Eduauraa aspires to change this statistic by giving access to the superior learning tools within their app to every child so they can easily understand and absorb concepts. A team of teachers from India’s top 10 schools, Subject Matter Experts, visualizers, animators, editors and directors help create an engaging learning experience so every child now gets a level playing field.
Ranveer Singh, Brand Ambassador of Eduauraa, said, “When Akanksha told me about Eduauraa and their vision to democratize education, it resonated with me. Eduauraa will allow every child in this country to create their own destiny and shine. The right education for every child in India will help them shatter glass ceilings and fulfill their aspirations. I am excited to be part of this journey and I wish Eduauraa all the very best in their mission.”
Akanksha Chaturvedi, Founder and CEO of Eduauraa, stated, “India currently ranks 112th out of 188 countries on the global education index. This is a ranking that speaks volumes about the accessibility of quality education in our country. My aim with Eduauraa is to be instrumental in changing our current global education ranking. With the onset of digitalisation in our country, we saw a sizable shift in pricing of services or products but even after learning modified to E-learning, the pricing element was the key problem.”
“When I started analysing this, one question that I kept asking was if OTT platforms can provide accessible entertainment at Rs 999/- a year why can’t education do the same? And today with Eduauraa we have democratised education and E-learning in India. We are also extremely excited to have Ranveer Singh as our brand ambassador. His vibrant personality resonates with our young and passionate brand ethos,” she added.