Hotline: 1800 102 2007
Hotline: 1800 102 2007
Aug, 04 2018

Japanese picture-book 'Mottainai Grandma' to promote Cleanliness in Indian kids

Children between 9-12 years will be taught the values of cleanliness, use of resources and consciousness towards the environment.

Japanese picture-book 'Mottainai Grandma' to promote Cleanliness in Indian kids

Japanese publication, Kodansha has come to India with a picture book ‘Mottainai Grandma’ to promote the sense of cleanliness among the Indian school going children ‘Clean India’ mission by creating environmental awareness among students.

Children between 9-12 years will be taught the values of cleanliness, use of resources and consciousness towards the environment. The inaugural session was conducted on Tuesday at the Girls Government Primary School in Manesar.

Automobile major Maruti Suzuki India Ltd along with the Japan International Cooperation Agency (JICA) are conducting the story-telling sessions. The book is adapted in Hindi and English in collaboration with the National Book Trust (NBT).

“Mottainai is a thoughtful Japanese word which means ‘Do not Waste’. The interactive method reinforces the age old practice of story-telling in India. With Mottainai Grandma, these students will retain the lessons for life. We are confident that this activity will strengthen our community development projects by driving behavioural change and contribute to the government’s Swachh Bharat Mission,” said Ajay Tomer, Executive Director, Corporate Planning, Maruti Suzuki India Ltd.

“Among many things, Japan promotes the culture of cleanliness and respect for natural resources, which aligns with the concept of ‘Mottainai’ - Reduce, Reuse, Recycle plus Respect - are perhaps the most important values that Japan continues to contribute to the rest of the world,” said Kubo Eiji, Director, Private Sector Partnership Division and Finance Dept, JICA.

A caravan, a Maruti Suzuki Super Carry, loaded with over 300 books will accompany the story-telling troop as a mobile library. The troop will visit 30 schools in Delhi, Gurugram and Manesar.

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Organic Products
    Started as a small unit in 2014, We have evolved..
    Locations looking for expansion Gujarat
    Establishment year 2018
    Franchising Launch Date 2019
    Investment size Rs. 20lac - 30lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Vadodara Gujarat
  • About Us: Launched in 2014, Little Brooks, Early Learning Centre is..
    Locations looking for expansion Maharashtra
    Establishment year 2014
    Franchising Launch Date 2018
    Investment size Rs. 30lac - 50lac
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Pet Stores
    ·         Wag & Love is a natural dog food brand,..
    Locations looking for expansion Haryana
    Establishment year 2016
    Franchising Launch Date 2020
    Investment size Rs. 2lac - 5lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
  • Others Food Service
    Mahavir Mevawala is a Trusted Name Since 1989 Engaged in..
    Locations looking for expansion Haryana
    Establishment year 1989
    Franchising Launch Date 2020
    Investment size Rs. 5lac - 10lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities