Hotline: 1800 102 2007
X
Search Business Opportunities
Aug, 04 2018

Japanese picture-book 'Mottainai Grandma' to promote Cleanliness in Indian kids

Children between 9-12 years will be taught the values of cleanliness, use of resources and consciousness towards the environment.

Japanese publication, Kodansha has come to India with a picture book ‘Mottainai Grandma’ to promote the sense of cleanliness among the Indian school going children ‘Clean India’ mission by creating environmental awareness among students.

Children between 9-12 years will be taught the values of cleanliness, use of resources and consciousness towards the environment. The inaugural session was conducted on Tuesday at the Girls Government Primary School in Manesar.

Automobile major Maruti Suzuki India Ltd along with the Japan International Cooperation Agency (JICA) are conducting the story-telling sessions. The book is adapted in Hindi and English in collaboration with the National Book Trust (NBT).

“Mottainai is a thoughtful Japanese word which means ‘Do not Waste’. The interactive method reinforces the age old practice of story-telling in India. With Mottainai Grandma, these students will retain the lessons for life. We are confident that this activity will strengthen our community development projects by driving behavioural change and contribute to the government’s Swachh Bharat Mission,” said Ajay Tomer, Executive Director, Corporate Planning, Maruti Suzuki India Ltd.

“Among many things, Japan promotes the culture of cleanliness and respect for natural resources, which aligns with the concept of ‘Mottainai’ - Reduce, Reuse, Recycle plus Respect - are perhaps the most important values that Japan continues to contribute to the rest of the world,” said Kubo Eiji, Director, Private Sector Partnership Division and Finance Dept, JICA.

A caravan, a Maruti Suzuki Super Carry, loaded with over 300 books will accompany the story-telling troop as a mobile library. The troop will visit 30 schools in Delhi, Gurugram and Manesar.

Comment
image
Related opportunities
  • Pharmacies
    About Us: |Reliable, Experienced, Trusted pharma product provider| The most trusted name..
    Locations looking for expansion New Delhi
    Establishment year 2006
    Franchising Launch Date 2015
    Investment size Rs. 10lac - 20lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater New Delhi New Delhi
  • Manufacturing & Ancillary
    About Us: Laundry| Dry Cleaning| Garment| Textile processing machinery manufacturer, OEN..
    Locations looking for expansion Maharashtra
    Establishment year 2009
    Franchising Launch Date 2019
    Investment size Rs. 10lac - 20lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • About Us: Little Laureates” is the Preschool brand of Nalanda Learning..
    Locations looking for expansion West bengal
    Establishment year 2012
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Sakltlake West bengal
  • Tea and Coffee Chain
    About Us: The Chai story was born in 2015, with the..
    Locations looking for expansion Delhi
    Establishment year 2015
    Franchising Launch Date 2019
    Investment size Rs. 20lac - 30lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
Entrepreneur
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities