Acquisition will leverage GMAC's data and digital assets to foster more strategic dialogue between business schools and candidates.
The Graduate Management Admission Council (GMAC), a global association of leading graduate business schools, has acquired The MBA Tour, a well-recognized brand within the graduate management education industry.
GMAC will look to grow The MBA Tour’s core offering, expand into additional markets and explore ways to deepen the interaction between business schools and prospective students in a personalized, data-rich manner.
The acquisition is consistent with GMAC’s mission; to build the tools that help business schools and talented individuals discover and evaluate each other. In addition, GMAC will expand The MBA Tour events into currently underserved markets, bringing easier recruiting access to a new pool of prospective students.
Sangeet Chowfla, President and CEO of GMAC, said, "The acquisition of The MBA Tour is part of an ongoing effort to develop smarter, more innovative ways to help business schools grow their candidate pipeline while providing programs with more intuitive, data-driven solutions to meet their recruiting needs. Building a robust and diverse pipeline is a critical issue facing business schools around the world, and GMAC recognizes the important role it plays in connecting schools and candidates."
Peter von Loesecke, CEO and Managing Director, The MBA Tour, stated, "The MBA Tour has always been committed to providing the best opportunities for schools to meet qualified candidates. GMAC is well-positioned to make these events more compelling for schools and candidates by using their data and scale to better prepare candidates and schools for more meaningful discourse."