Hotline: 1800 102 2007
Hotline: 1800 102 2007
Mar, 01 2017

GM Pens looks to export in Middle East, Africa and Asia Pacific markets

William Penn, Luxor are the other players in the category. To have a global presence with the brand Rorito, the company also looks to export its products in the Middle East, Africa and Asia Pacific markets.

GM Pens looks to export in Middle East, Africa and Asia Pacific markets

Pen maker GM Pens, which recently went solo and stopped licensing products from US pen maker Reynolds, plans foray into the premium pens category.

It would launch a new brand which would have a collection of pens in the price range between Rs 1,000 and Rs 3,000.

Indrakumar Mahendran, JMD, GM Pens, said, "So far, we have been concentrating only on the mass and mid segment (with its own brand Rorito). Now, with an upcoming trend of corporate employees accessorising more by purchasing premium pens, the segment is slated to grow. Besides, our association with Reynolds could not let us expand in the category. Now, we have a free reign to launch premium pens in the domestic and export market. There will be 7 to 8 launches."

Initially, these pens will be launched exclusively on the 29 Write Site stores and later be sold in the other retail outlets. Mahendran added that 40%-50% of the demand comes in from corporate gifting. Various estimates peg the premium and luxury pen market between Rs 250-400 crore.

William Penn, Luxor are the other players in the category. To have a global presence with the brand Rorito, the company also looks to export its products in the Middle East, Africa and Asia Pacific markets.

"We started with countries with a significant presence of NRIs and are now receiving requests from the natives as well," said Mahendran.

GM Pens would also set up a factory in Puducherry, adding 5 lakh pens/ day to its existing capacity of 3 million pens/ day . The new factory will be ready in May.

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Men's Clothing
    Barcelona is an initiative of Stitched Textiles Private Limited. Barcelona..
    Locations looking for expansion Gujarat
    Establishment year 2017
    Franchising Launch Date 2012
    Investment size Rs. 10lac - 20lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ahmedabad Gujarat
  • Tea Coffee Products
    Fernweh Agro is a certified Indian brand in Tea, Coffee,..
    Locations looking for expansion Rajasthan
    Establishment year 2018
    Franchising Launch Date 2019
    Investment size
    Space required 250
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater Jaipur Rajasthan
  • Juices / Smoothies / Dairy Parlors
    Format Investment Brand Fee Space Staff Exp. Monthly Sales Pro..
    Locations looking for expansion Karnataka
    Establishment year 2016
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Bangalore Karnataka
  • Ice Creams & Yogurt Parlors
    Emoi , French for emotion is a home grown brand..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2021
    Investment size Rs. 5lac - 10lac
    Space required 80
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities