Hotline: 1800 102 2007
Hotline: 1800 102 2007
Jul, 03 2018

Games developer Nazara acquires minority stake in quiz firm Crimzon Code

The former is an entertainment quiz app where users can play trivia quizzes and win real money on a variety of topics that include Bollywood, cricket and brand logos among others.

Games developer Nazara acquires minority stake in quiz firm Crimzon Code

Mumbai-based mobile games developer Nazara Technologies Ltd has acquired a 27.42% minority stake in digital entertainment company Crimzon Code, the company said in a statement.

With this acquisition, Nazara will offer real money quizzes, where users can win money by answering questions on a live quiz, the statement added. As part of the deal, Nazara will also publish Crimzon Code’s flagship quiz game, TopQuiz, across emerging markets.

“Quizzing has been very popular with Indians and is a source of clean fun and a booster for self- pride, cutting across age groups, gender and socio-economic class,” Manish Agarwal, co-founder and chief executive of Nazara Technologies said in the statement.

Mumbai-based Crimzon Code, operated by Jatia Education Pvt Ltd, was founded in 2017 by Devavrat Jatia. According to the firm’s LinkedIn page, the company runs two brands: TopQuiz and Brainnr. The former is an entertainment quiz app where users can play trivia quizzes and win real money on a variety of topics that include Bollywood, cricket and brand logos among others.

“Quizzing combined with real money has immense potential. Skill-based game play around quizzing is deeply embedded in the DNA of Indians. We believe that having the backing of Nazara will provide us with a springboard to launch real money quiz in 61 countries across emerging markets,” Jatia, CEO of Crimzon Code stated.

TopQuiz has scaled to over five lakh users in a span of six months. It claims to have currently over one lakh monthly active users who engage for over 15 minutes on the application per session. Most of its users are from Tier-2 and Tier-3 cities and the company intends to scale this to a larger number within India and other emerging markets.

Its other brand, Brainnr, is an educational app that helps students in the CBSE, ICSE and IGCSE curriculum improve their knowledge on various topics. The app offers multiple choice questions segregated based on the topic and curriculum which are freshly created by certified examiners across India.

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Other Vocational Training
    About Us: International School of Design has established itself in arts, design..
    Locations looking for expansion DELHI
    Establishment year 2009
    Franchising Launch Date 2012
    Investment size Rs. 10lac - 20lac
    Space required 1200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater NEW DELHI DELHI
  • Tea And Coffee Chain
    About Us: Sippers is the brainchild of an IT professional turned..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2019
    Investment size Rs. 10lac - 20lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • School Tutoring
    About Us: Nava Vision is a company based at Bengaluru, India. Nava Vision..
    Locations looking for expansion Karnataka
    Establishment year 2015
    Franchising Launch Date 2019
    Investment size Rs. 10lac - 20lac
    Space required 10000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater BENGALURU Karnataka
  • Fine Dine Restaurants
    About Us: Launched in 2013, Biryani Blues is Delhi NCR’s largest..
    Locations looking for expansion Delhi
    Establishment year 2013
    Franchising Launch Date 2019
    Investment size Rs. 30lac - 50lac
    Space required 750
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
Entrepreneur
Magazine
sme-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities