Hotline: 1800 102 2007
X
Search Business Opportunities
Apr, 16 2019

Byju's collaborates with Mollywood megastar Mohanlal to encourage lifelong learning

Starring Mollywood megastar Mohanlal, the all-new ad campaign is based on the evolving learning habits of students and celebrates the importance of impactful, lifelong learning. 

Byju’s, the world’s most valuable EdTech company, has launched the first leg of its new regional ad campaign. Starring Mollywood megastar Mohanlal, the all-new ad campaign is based on the evolving learning habits of students and celebrates the importance of impactful, lifelong learning. This campaign will be connecting with customers on all touch-points such as television, print, digital and social media.

Conceptualized and created by Spring, the ad series is specially crafted for the Kerala market. It comprises two different films. The ad campaign is centered on the core belief of Byju’s that children learn better when they love learning. 

Byju Raveendran, Founder & CEO, Byju’s, said, “We are happy to have Mohanlal onboard with us to spread the message of life-long learning further. Our new TVCs are specially targeted to the Kerala market to instill confidence in parents that learning via technology will make their child a better learner.”

“We believe that our partnership with Mohanlal will help us increase our reach and build a deeper connect across Kerala. His immense popularity and credibility amongst parents and children make him a perfect fit for our brand,” he added.

Mohanlal stated, “I believe in the power of life-long learning and hence I am delighted to be a part of this campaign. It also gives me immense pleasure to partner with one of the world’s largest education company that has its roots from Kerala.”

“With learning platforms like BYJU’S, students can reap the benefits of personalized learning experiences that encourage students to start learning on their own,” he further said.

Comment
image
Related opportunities
  • Aviation & Hospitality Training Institute
    About Us:  Young chef India schools is a concept floated by..
    Locations looking for expansion West Bengal
    Establishment year 1994
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 1100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Kolkata West Bengal
  • Quick Service Restaurants
     About The London Shakes: The London Shakes are the re-inventors of..
    Locations looking for expansion Madhya pradesh
    Establishment year 2009
    Franchising Launch Date 2011
    Investment size Rs. 5lac - 10lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Indore Madhya pradesh
  • Gyms and Fitness Centres
    About Us: Vision HRM, is a progressive initiative of dynamic entrepreneurs VishwasKherdikar..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2019
    Investment size Rs. 10lac - 20lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Pune Maharashtra
  • Ice creams & Yogurt Parlors
    About Us: Established in 2016, Pop Hop is a unique and..
    Locations looking for expansion Karnataka
    Establishment year 2016
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 120
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
Insta-Subscribe to
Entrepreneur
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities