KidZania claims that by blending reality with entertainment, it provides an authentic and powerful developmental platform where kids can discover, explore and learn about the real-world.
KidZania, a Mexican edutainment theme park, which is a safe, unique, and interactive indoor theme park that empowers, inspires & educates kids through real-life role-play activities.
It claims that by blending reality with entertainment, it provides an authentic and powerful developmental platform where kids can discover, explore and learn about the real-world.
In an interview with ET, Xavier López Ancona, Founder, said, "India is one of the three largest markets for KidZania. India, together with China and the US, will be our biggest opportunity in the future. Right now we have two facilities in India — in Mumbai and Delhi (Noida) — and we are targeting Bengaluru for our third facility."
The Indian franchise of KidZania is owned by ImagiNation Edutainment India. It also works on a franchise model outside Mexico.
Ancona said that each facility requires an investment of USD 20-25 million.
He further added, "We opened Mumbai in 2013 and two-and a-half years later we opened Delhi (May 2016). I hope we find a location soon in Bengaluru and then we will see what the next market is."
Tarandeep Singh, marketing head, KidZania India, said "We are going to take a relook at India after opening the Bengaluru property. We are also talking with our headquarters about other formats for smaller markets."