Hotline: 1800 102 2007
X
Search Business Opportunities
Mar, 20 2017

GM Pens plans to expand its business to other school stationery products

GM Pens, which was earlier manufacturing and selling the Reynolds brand of writing instruments in India, is expecting the tie-up to help it offer quality products at affordable prices, especially for the students.

GM Pens International Pvt Ltd, owner of Rorito brand of writing instruments, has entered into strategic technological tie-up with German writing instrument brand Schneider Schreibgeräte GmbH to launch pens with German technology and components.

The company is also planning to expand its business to other school stationery products such as geometry box soon and to sell its products in the Middle East and African markets.

GM Pens, which was earlier manufacturing and selling the Reynolds brand of writing instruments in India, is expecting the tie-up to help it offer quality products at affordable prices, especially for the students.

With the tie-up, the company will bring in precision components used in manufacturing pens, from Schneider's plant overseas to offer superior quality products to the customer.

For Schneider, it will give an entry into the mass segment of the Indian writing instruments market, which would be a difficult task had it decided to enter directly.

The writing instruments market is worth about Rs 5,500 crore in India, of which Rs 3,500 is in the organised sector. Almost 60 per cent of the organised sector business is from school students, said Indrakumar Mahendran, joint managing director of GM Pens International.

Christian Schneider, Managing Director, Schneider Schreibgeräte, said, "The tie-up helps Schneider to enter into the mass market in India, which is a large market."

It has launched two products under the tie-up -- Rorito Teramax and Rorito Robomax -- for school students at the price of Rs 45 and Rs 50 respectively.

The products will have both Rorito and Schneider brands labelled on it. Rorito, which is starting exports to the Middle East and Africa, is also planning to expand its business to the adjacent stationery business, and would launch a geometry box product under the brand in a few months.

The company would be manufacturing these products with Korean companies and would expand to other products by the end of the year.

The company is also expanding capacity by rolling out a new facility in Puducherry by May 2017. It currently has eight manufacturing units in Puducherry and three in Chennai, with a total capacity of around 2.7 million pens a day.

The new facility will add around 500,000 more capacity and contribute 7-8 per cent to the revenue. The investment in the new facility would be around Rs 45 crore.

GM Pens has clocked in Rs 430 crore revenue in last fiscal year and expects a 6-7 per cent growth this year.

Comment
image
Related opportunities
  • Mobile & Communication/Internet Connections
    About Us: HOCO. TECHNOLOGY (HK) CO., LTD. has established the brand..
    Locations looking for expansion Tamil nadu
    Establishment year 2018
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Chennai Tamil nadu
  • Kids/Candy Stores
    JOIN INDIA’S 1st ZERO ROYALTY FRANCHISE MODEL - Khilonewala Toy Library! About..
    Locations looking for expansion Madhya Pradesh
    Establishment year 2011
    Franchising Launch Date 2013
    Investment size Rs. 2lac - 5lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Indore Madhya Pradesh
  • Quick Service Restaurants
    Partner With Genuine Broaster Chicken: “Broasting®” is a unique cooking method..
    Locations looking for expansion New Delhi
    Establishment year 2016
    Franchising Launch Date 2018
    Investment size Rs. 50lac - 1 Cr.
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Okhla New Delhi
  • Quick Service Restaurants
    Founded in 2016 by a self-professed, ardent meat lover, Envee..
    Locations looking for expansion Tamil nadu
    Establishment year 2016
    Franchising Launch Date 2017
    Investment size Rs. 10000 - 50 K
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Chennai Tamil nadu
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities