Hotline: 1800 102 2007
X
Search Business Opportunities
Mar, 01 2017

GM Pens looks to export in Middle East, Africa and Asia Pacific markets

William Penn, Luxor are the other players in the category. To have a global presence with the brand Rorito, the company also looks to export its products in the Middle East, Africa and Asia Pacific markets.

Pen maker GM Pens, which recently went solo and stopped licensing products from US pen maker Reynolds, plans foray into the premium pens category.

It would launch a new brand which would have a collection of pens in the price range between Rs 1,000 and Rs 3,000.

Indrakumar Mahendran, JMD, GM Pens, said, "So far, we have been concentrating only on the mass and mid segment (with its own brand Rorito). Now, with an upcoming trend of corporate employees accessorising more by purchasing premium pens, the segment is slated to grow. Besides, our association with Reynolds could not let us expand in the category. Now, we have a free reign to launch premium pens in the domestic and export market. There will be 7 to 8 launches."

Initially, these pens will be launched exclusively on the 29 Write Site stores and later be sold in the other retail outlets. Mahendran added that 40%-50% of the demand comes in from corporate gifting. Various estimates peg the premium and luxury pen market between Rs 250-400 crore.

William Penn, Luxor are the other players in the category. To have a global presence with the brand Rorito, the company also looks to export its products in the Middle East, Africa and Asia Pacific markets.

"We started with countries with a significant presence of NRIs and are now receiving requests from the natives as well," said Mahendran.

GM Pens would also set up a factory in Puducherry, adding 5 lakh pens/ day to its existing capacity of 3 million pens/ day . The new factory will be ready in May.

Comment
Related opportunities
  • Planning for a low cost business to start? SQAC franchise..
    Locations looking for expansion Goa
    Establishment year 2015
    Franchising Launch Date 2015
    Investment size Rs. 50 K - 2lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater North Goa Goa
  • Luggage, Hand bags & Backpacks
    About Us: Welcome to Doubleu Bag. We are proud to introduce..
    Locations looking for expansion Rajasthan
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Jaipur Rajasthan
  • About Us: Get a share of the booming Indian travel industry..
    Locations looking for expansion Haryana
    Establishment year 2005
    Franchising Launch Date 2008
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Gurgaon Haryana
  • Casual dine Restaurants
    About Us: Our Restaurant Chain Serves Fresh Pizza, Pasta, Soups and..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 30lac - 50lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Pune Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities