EBO
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Franchise India Bureau Feb 12 2019 - 1 min readSUGAR Cosmetics, one of the fastest growing colour cosmetics brands in the country, has launched its first ever exclusive brand outlet (EBO) in India at Forum Mall, Kolkata. The new store will house the entire product spectrum of SUGAR in a specially-curated brick-and-mortar experience. Spread across 300 sq ft, the store offers various products ranging ...
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Ekta Sharma Verma, TFW Bureau Sep 29 2017 - 4 min readRetailers have opted for many channels to showcase their brand and reach out to the target Group. It can be MBO’s, EBO’s, Retail outlets, Discount stores, Factory outlets or may be E-route. Each brand thinks differently in terms of their strategy. Siddharth Bindra, MD, BIBA says: “I think EBO’s are the best channel for distribution ...