Yum! Brands opened its first Taco Bell restaurant in India with the help of its international division, Yum! Restaurants International (YRI).
Yum! Brands opened its first Taco Bell restaurant in India with the help of its international division, Yum! Restaurants International (YRI). Yum! is the leading restaurant company in India with its KFC and Pizza Hut brands. The introduction of the first Taco Bell in India reflects the company's strategy of creating a third global brand. Further, the company plans to open 1000 Taco Bell restaurants by 2015.
The company is delighted with the opening of its third brand and expects it to be extremely popular among the Indian consumers. The Mexican-style food is perfect for the Indian taste palate and offers a variety of vegetarian meals.
The first outlet opened in Bengaluru is the country's first experience with the Mexican-inspired quick-service restaurant brand. Taco Bell's ‘Think outside the Bun’ is expected to resonate extremely well with India's young population. The new Taco Bell Indian menu features tacos, burritos, nachos, quesadillas and Crunchwraps, including spicier products tailored to suit the Indian market. Moreover, 50 per cent of the menu features a vegetarian range of products especially for Indian consumers.
Yum! Brands is focused on developing Taco Bell as its third global brand after KFC and Pizza Hut. Yum! is optimistic about the long-term potential of growing Taco Bell internationally. India is considered the key growth market for Yum! Brands. Over the past 12 years, Yum! has become the largest and fastest growing restaurant company in India by developing a strong infrastructure, highly-skilled workforce focused on providing outstanding customer service, and innovative, localised menus offering value options.