Hotline: 1800 102 2007
X
Search Business Opportunities
Apr, 08 2019

Yes Madam to take Franchise route for retail expansion

The Noida-based firm is looking to scale up its domestic operations in north-western India before expanding to other parts of the country.

Yes Madam, one of the leading Salon at Home brands in India, is looking to strengthen its foothold in the online beauty grooming market in India and come up with 100 franchises across the country by 2020. The Noida-based firm is looking to scale up its domestic operations in north-western India before expanding to other parts of the country.

Since its launch in 2016, Yes Madam has built a massive customer base in Delhi and NCR including Noida, Greater Noida, Gurgaon, Ghaziabad, and Faridabad. The company has been stepping up efforts to reach more customers via franchise route and is now looking at 5x the number of hubs in the next six months.

Mayank Arya, Co-Founder, Yes Madam, “We are planning to offer around 100 franchises across 60-70 newer towns which would include tier I to II territories spread over south, west, north and east region. We believe that there is a huge business potential in Tier I and II markets. Consumers in these cities are well informed about the latest trends in the beauty industry. Through this business model, we aim to reach out to them and give them a world class beauty grooming experience at affordable prices.”

The company has already tied up with one channel partner in Lucknow, however, looking for key expansion in major hubs including Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, and Uttar Pradesh. The area and investment for franchise will be 250-300 sq ft. and Rs 10-12 lakh.

The online beauty grooming stores will be operated on 'franchisee-owned, franchisee-operated' model. This will help the company scale up its domestic operations at a faster pace without increasing its balance sheet size, resulting in improved return on capital employed and return on equity.

“We will handhold our franchisee partners in the initial stages to take them through the learning curve of doing business with us and serving customers of YES MADAM-The Original way. We intend to pace ourselves comfortably through the process to ensure we do not compromise on quality,” Arya added.

Comment
image
Related opportunities
  • Casual dine Restaurants
    About: Established in 2009, Roti Aur Boti is a concept-based QSR..
    Locations looking for expansion Delhi
    Establishment year 2009
    Franchising Launch Date 2018
    Investment size Rs. 50lac - 1 Cr.
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Sweetshop
    About Us:  SweetSmith was conceived as India’s first dessert boutique, with..
    Locations looking for expansion Maharashtra
    Establishment year 2016
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Quick Service Restaurants
    About Us: This quintessential restaurant will transport you to a European..
    Locations looking for expansion Andhra pradesh
    Establishment year 2008
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Shaikpet Andhra pradesh
  • Quick Service Restaurants
    About Us: A variety of traditional hawker snacks and street foods..
    Locations looking for expansion Delhi
    Establishment year 2000
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities