Hotline: 1800 102 2007
Hotline: 1800 102 2007
Feb, 04 2009

Yash Birla Group buys majority share in Kerala Vaidyashala: Planning to pump in Rs. 50 crore for expansion

One of India’s premier business houses, with a business size of Rs. 3000 crore, Yash Birla Group, has announced the acquisition of a majority stake in Kerala Vaidyashala

Yash Birla Group buys majority share in Kerala Vaidyashala: Planning to pump in Rs. 50 crore for expansion

One of India’s premier business houses, with a business size of Rs. 3000 crore, Yash Birla Group, has announced the acquisition of a majority stake in Kerala Vaidyashala, a leading Ayurvedic Therapy Centre chain, through a joint venture. The Group will hold a 51% majority stake in the new entity, Birla Kerela Vaidyashala, and plans to invest Rs 50 crore over the next three years to expand its presence across the country. This venture is an extension of the Group’s foray into the healthcare and wellness industry, announced last year. The Kerala Vaidyashala, a brain-child of Kunhirama Kuroop, was further expanded in the late nineties by his grandsons Harshajeet and Vishwajeet by setting up a chain of 30 therapy centres across India. On this occasion, Mr. Yash Birla, the Chairman of the Yash Birla Group, said “Our Group has identified Healthcare, especially Ayurveda, as a major focus area for the future and we are in the process of defining numerous forays into this sector.” “This acquisition”, he added, “is the first in a series of initiatives that we will be launching in this sector. Our aim is to create a commanding and leading presence in the Ayurvedic and herbal Healthcare segment through focused investment and strategic acquisitions”. Birla Kerala Vaidyashala specializes in offering treatments, where conventional medicines fail, through ayurvedic rejuvenation packages and day spa procedures. As part of its portfolio, it already has a fully functional hospital and research centre, Panchakarma training centres and Ayurvedic medicine & equipment manufacturing units. It also has an economy centre at Aurangabad to promote Ayurveda to tier II & III towns. Offering comprehensive Ayurvedic solutions, Birla Kerela Vaidyashala is a fully integrated Ayurvedic Healthcare company. As part of its immediate plans, Birla Kerala Vaidyashala, has earmarked Rs. 50 crores to open 200 centres, owned and franchised, high-end luxury stay spas and cruise spas and 19 economy centres across Maharashtra. Birla Kerala Vaidyashala will have its spa centres across Kerala, Goa, Mumbai, Bangalore, Kolkata and Chennai. In Mumbai it has recently opened a new centre in Juhu, and will be shortly opening centres in Prabhadevi and Napeansea Road. The Franchise Model is adopted to encourage entrepreneurship as well as to penetrate rapidly into the burgeoning mini-metros and Class 1 Towns. Mr. Harshjeet Kuroop, will continue as the Managing Director of the new entity with Mr. Yash Birla in the Chairman’s role.

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hardeepdhanova@gmail.com 11, Nov 2009
This is very true, As we all know there are so many companies, who are using big names and selling their franchisee. Later we have learnt that Franchisee and Master Franchisee start searching to the heads, Managing Directors or authorities for the support, for which they have invested, and suddenly one day they came to know that they are the victim of a fraud company. Regards Hardeep Singh.
gurmeetung@gmail.com 15, Nov 2009
As this is a daily news that xyz company is a fraud, one should be awair of true companies and don't relay on attractive scenes. Smartness of customer is today's need.
17, Nov 2009
PREVENTION IS BETTER THAN CURE. take care of yourself, before u take franchise.
aatmailbox@gmail.com 17, Nov 2009
this is very true.even i have the same kind of experience.one of the company in education and training listed on your site which boast of an international brand is a complete fraud.they have given many franchise and all of them were closed in six months as company has given no support.this company has no strategy and is a complete fraud.kindly dont allow such companies on your website.
sathishsn@hotmail.com 02, Jan 2010
Very true. I am a victim of Digital Magic Animation Academy, Chennai. They said they have good brand image and are experts in animation education. Was promised that even a novice with no business knowledge will be successful with them. After taking the franchisee, not a single visit from them, pathetic response to emails, only few study materials were provided, relationship manager was given other internal responsibilities. Franchiser makes the franchisee money, franchisee loses. Fraudster!
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