These stores will be opened through COCO and FOFO model, focusing on tier 2 and tier 3 cities, besides metros.
XIMI Vogue is planning to launch 200 more outlets across India by Q3 2020. These stores will be opened through COCO and FOFO model, focusing on tier 2 and tier 3 cities, besides metros.
Korean affordable luxury brand eyes to generate a revenue of Rs 500 crore with this expansion. Till now, XIMI Vogue has marked its presence in more than 29 outlets in the country.
Abhishek More, Director, XIMI Vogue India, said, “The fast fashion daily consumer goods industry in India has operated since long in an unorganized way and our aim is to combine a variety of products under one roof ensuring the delightful customer experience.”
Ankit Vedi, Director of XIMI Vogue India, stated, “We are planning to open more than 200 retail stores rapidly through COCO and FOFO model, focusing on tier 2 and tier 3 cities, apart from the metros. Our customer-centric approach, high quality & value proposition will be the differentiating factors for our success in India.”
Vikas Agarwal, Director, XIMI Vogue India, added, “We have deployed a franchise model, where micro-entrepreneurs can start a XIMI Vogue store of 1000 - 1200 sq ft with a capex of approx. 65 lakhs, including store set up, inventory, franchise fee, office equipment and consumables.”