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Aug, 20 2018

Xiaomi eyes expansion of its television range in India

The company will also start selling its Mi TV range through brick-and-mortar multi-brand stores by Diwali.

Having three smart TV models in India, Xiaomi is planning to expand its television range in the country. At present, the 3 TV models that Xiaomi offers come in screen sizes of 55, 43 and 32 inches, which costs Rs 44,999, Rs 22,999 and Rs 13,999, respectively.

The company will continue with aggressive pricing by capping net profit margin at 5% for its televisions. Apart from exclusive Mi Home stores and online, Xiaomi will also start selling its Mi TV range through brick-and-mortar multi-brand stores by Diwali.

A company’s spokesperson said, “Xiaomi India is definitely looking at offering the more innovative line-up of products for its Mi Fans and customers across India to truly enjoy the best of smart technology at an honest pricing”. The spokesperson further added that the smart TV industry in India will see higher growth with a brand like Xiaomi driving innovation just like it did for smartphones by providing unique user experience and making it accessible at an honest price. 

The company’s main target for the TV business in India is the consumers aged between 18-40 years. By redefining the smart TV prices in India, Xiaomi has forced not just the large brands but even the price aggressive online television brands to further drop prices. 

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