Hotline: 1800 102 2007
X
Search Business Opportunities
Nov, 20 2018

Xiaomi dials rural India with Mi Stores

The company plans to open 5,000 'Mi Stores' by 2019.

Chinese handset maker Xiaomi, which started its offline journey a year ago, is all geared up for a bigger offline push by opening 5,000 'Mi Stores' by 2019 across tier IV cities to rural areas. The company has already launched 500 'Mi Stores' in rural India. This is the first time any brand has set up exclusive stores in rural India at such a scale.

Manu Jain, Vice President of Xiaomi and Managing Director of Xiaomi India, said, "We ran a pilot in Karnataka, Telangana, Andhra Pradesh and Tamil Nadu and perfected the business model in these states before decided to expand big."

"The leanest possible distribution, all exclusive stores and Mi experience are the three principles of Mi Stores," Jain added.

The company is opening the franchisee-owned stores in taluka-level. The average size of Mi Stores is 300 sq ft. The cost would be borne by both franchisor and franchisees. For instance, the branding cost would be incurred by the company and anything related to the physical store like interiors etc would be taken care of by the franchise partner, he mentioned.

The company's offline ambitions, in fact, go far beyond mobile phones. "Smartphone is what we are famous for, but we have a much bigger pool of products ranging from scooters and shoes to security cameras and laptops," Jain stated.

Comment
Related opportunities
  • Others Consultancy
    Want to invest in a Water Care franchise business? Partner..
    Locations looking for expansion Chhattisgarh
    Establishment year 2006
    Franchising Launch Date 2012
    Investment size Rs. 2lac - 5lac
    Space required 250
    Franchise Outlets 20-50
    Franchise Type Unit, Multiunit
    Headquater Raipur Chhattisgarh
  • About Us  VIP Academy is one of gujarat`s renowned  chains of..
    Locations looking for expansion Delhi
    Establishment year 1996
    Franchising Launch Date 2013
    Investment size Rs. 5lac - 10lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Imagine yourself having a tried and tested winning formula in..
    Locations looking for expansion Maharashtra
    Establishment year 2002
    Franchising Launch Date 2008
    Investment size Rs. 50 K - 2lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai City Maharashtra
  • Juices / Smoothies / Dairy parlors
    About Us: Ministry of Thickshakes is posed to be a leading..
    Locations looking for expansion Andhra pradesh
    Establishment year 2017
    Franchising Launch Date 2017
    Investment size Rs. 20lac - 30lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Shaikpet Andhra pradesh
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities