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Nov, 22 2018

Woodland plans to add another 60 stores in this financial year

Woodland also aims to strengthen its franchise model in India.

Woodland is planning to launch another 60 stores in this financial year. These stores will be opened in an equivalent combination of small towns and metros.

Woodland is present in over 40 countries globally. In India, the brand has a chain of more than 600 company-owned stores and is present in over 5,000 multi-brand outlets.

The brand offers an extensive product range including handbags, wallets, travel bags, casual shoes, formal shoes, track pants, eyewear, gloves and outdoor equipment such as tents, sleeping bags, umbrellas, trekking poles, waterproof outdoor backpacks.

Harkirat Singh, MD of Woodland, said, "We created a product line specifically for India and since then we have never looked back. Our product positioning was altogether unusual, and we were known as one definite choice for adventurists, taking the market for rugged and outdoor leather shoes by storm. The phenomenal success in the shoe segment encouraged and motivated us to enter in new segments like clothes, handbags as well."

Woodland also aims to strengthen its franchise model in India. The brand is working towards growing its presence in smaller cities and towns.

"We are currently working on entering into more foreign countries in the near future to add to our international kitty. Woodland as a brand is already present in China, Aokang andHongn Kong. Apart from this, we are working on strengthening our presence in South-East Asia, West Asia, Europe and USA," Singh stated.

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