Priyanka's move to invest in Bumble will act as a great validation for this vertical.
Woo, India's leading women focused dating app, is pleased to welcome Bumble which is backed by Priyanka Chopra to the fraternity. Her move to invest in Bumble will act as a great validation for this vertical.
Sumesh Menon, CEO of Woo, said, "The news of a global celebrity like Priyanka Chopra associating with a dating app is such a positive move forward and encourages safe online dating in India. It surely is a step towards making sure that more women take control of their lives and find a meaningful relationship on dating apps. Overall, it's great for the category and we are happy that there is a renewed spotlight on this space."
At Woo, we have closely related to Bumble's approach to building a women-first product. It's also encouraging to note that Bumble is customizing for the Indian audience, with features like not divulging full names and replacing it with initials. Something Woo introduced in 2015 based in India users specific feedback.
The idea is to provide an excellent platform for women to meet their respective matches. This approach underscored by our women-focused marketing with the #youknowwhenitsright campaign.
At Woo, we continue to work on creating a safe space for an independent urban working woman to take control of her search for a companion and meaningful relationships.