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Jul, 17 2018

Women’s activewear brand Fabletics plans global expansion

The subscription-based model, offers more than 1.4 million VIP members, a personalised shopping experience to buy affordable fashion-forward activewear.

Women’s activewear brand, Fabletics, co-founded by actress Kate Hudson, has announced that it is looking to “propel” the brand forward, with global expansion plans, new retail stores, and enhanced collections as it celebrates its fifth anniversary.

Founded in 2013 by Hudson along with TechStyle Fashion Group’s Adam Goldenberg and Don Ressler, Fabletics has surpassed 300 million dollars in annual revenue, and in the first six months it shopped more than 1 million orders to make it one of the fastest growing fashion brands. The subscription-based model, offers more than 1.4 million VIP members, a personalised shopping experience to buy affordable fashion-forward activewear, ranging from training gear to lifestyle dresses, as well as celebrity-designed collections from Demi Lovato.

Its success isn’t limited to just the United States, Fabletics is sold in 10 countries, including the UK, Germany, France, Spain, Australia, Canada, and the Netherlands, and an “aggressive” global expansion plan is high on its strategic growth initiatives. The European market is a particular focus for the activewear label as its revenue have been experiencing 25 percent year-on-year revenue growth.

Along with plans to expand in Europe, this autumn will mark Fabletics’ first international distribution partnership that will introduce the brand to the Philippines through free-standing stores, shop-in-shop concepts and an online shopping destination. This partnership agreement kicks off a series of other international partnerships as well as company-owned expansion plans, that will see the sportswear label launching in new territories throughout 2018 and 2019.

“I am incredibly proud and humbled by how far we’ve come as a brand,” said Kate Hudson, co-founder, Fabletics in a statement. “We set out to create an inclusive community where women would feel empowered to live an active lifestyle. Five years later, we’ve done that and so much more.”

Hudson added: “The success we’ve achieved is a testament to the amazing team we have in place and our members, who inspire us every single day. I’m excited to take Fabletics to the next level as we set in motion our vision to double revenue through exciting new initiatives.”

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